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简述消费者群体分类。

问答题
2022-05-07 20:58
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正确答案
根据消费者群体组织的特点可分为正式群体与非正式群体;根据群体成员影响力大小可分为首要群体与次要群体;根据消费者与群体关系状况可分为所属群体与渴望群体;根据消费者对群体的意识与态度不同可分为自觉群体与回避群体;根据消费者与群体联系的时间长短可划分为长期群体与临时群体;根据消费者群体的真实存在性与否可划分为实际群体与假设群体。

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