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小企业是如何为其产品定位?

问答题
2022-01-04 05:29
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正确答案

(1)根据产品的属性和效用性定位。即根据产品本身可以让消费者体会到的不同效果来定位。
(2)根据产品的用途定位,这是小企业为产品定位最实用的方法。
(3)根据产品的加工水平和质量定位,不同的做工与质量要制定不同的价格,提供给不同的消费者。
(4)根据使用者定位,即根据企业的目标顾客的需求定位。
(5)根据产品独特性定位。这种定位可以区别于同类产品中其他产品的特点。


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