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简述网络广告媒体自身的传播优势及其网络广告有哪些营销特征?

问答题
2022-02-23 00:25
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正确答案

网络广告的传播优势
1.更有利于与目标消费者沟通
2.更有利于获取理想的广告效果
3.融合了传统广告媒体的优点
4.与现今的朝阳产业有着天然联系
5.价格相对低廉,特别有利于中小企业开发
网络广告的营销特征
1.一对一营销成为可能
2.数据库营销简单易行
3.多种营销目的同时达到
4.广告价格低,易评估
5.受众主动,效果佳
6.反应迅速,调整快
7.广告形式多样


试题解析

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简述网络广告媒体自身的传播优势及其网络广告有哪些营销特征?
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