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According to the text, success or failure of advertising is judged by ______

单选题
2022-03-01 09:41
A、the number of products sold.
B、increase of a product’s market share.
C、the improvement of communication and consumers’ attitude toward products.
D、increase of retail outlets.
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正确答案
C
试题解析

该题问的是广告成败的标准。文章倒数第四段首句指出“Note that advertising goals are based on improving communication and consumer attitudes toward a product”，广告的目标也就是判断广告成功的标准，对应选项C。
标签： 国外英语考试 剑桥商务英语证书考试（BEC）
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