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简述企业形象塑造决策的具体程序(或步骤)。

问答题
2022-04-23 17:16
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正确答案
(1)前期工作,即准备进行企业实态调查。
(2)确定企业形象塑造决策目标,即确定调查范围与调查对象。
(3)制定调查计划。
(4)企业形象塑决策目标确定以后,即在明确了企业调查表对象的基础上,要确定企业的调查内容,并应拟定达到目标的各种方案。
(5)评价企业形象塑造的备选方案。
(6)进行企业形象塑的投资分析,选择可行性方案。

试题解析

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