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如何选择广告媒体?

问答题
2022-04-28 10:33
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正确答案
企业选择广告媒体除了要了解各媒体的特点外,还要考虑以下因素:
(1)产品特性;
(2)国外消费者接触媒体的习性;
(3)信息内容和特点;
(4)广告费用在综合考虑以上因素的同时,还要考虑不同国家历史文化、社会习俗等因素,以选择适当的广告媒介或媒介组合。

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