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试述波特的价值链模型。

问答题
2022-05-25 09:28
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正确答案
(1)波特的价值链模型是把企业的经营活动分为基本活动和辅助活动,基本活动包括原材料供应、生产加工、成品运输、市场营销和售后服务等,辅助活动包括采购、研究开发、人员配备管理和基础结构等。
(2)波特认为企业的经营活动实际上是价值增值的活动,企业所创造的价值增加值如果超过了成本,便有盈利,如果超过竞争对手的话,便拥有了更多的竞争优势。

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