A: Understanding of business culture is vital for success in foreign market. Knowing different cultures can help to power your business. If you get a better understanding of business culture in a country, you can gain more valuable insights into your customers, which will give you a genuine edge.
B: Yes, it’s important. Culture has both a pervasive, and a changing influence on each national market environment. International marketers must be aware of the influence of culture and be prepared to either respond to it or change it. International marketers have been playing a significant and even a leading role in influencing the speed of cultural change around the world. Although this is particularly true of food, it includes practically every industry, especially in consumer products. Soap and detergent manufacturers have changed people’s washing habits, while the electronics industry has changed entertainment patterns. Clothing marketers have changed styles, etc.