正确答案
(1)公司经营管理分两级,即总公司一级,业务部门一级。总公司设有最高领导层与一套健全的职能机构。总公司以下按照不同产品设立业务部门,业务部门经理对该业务部门的经营管理负总责,业务部门下设职能机构。可以看出甲公司采取的是产品事业部制组织结构。产品事业部制结构的优点:一是生产与销售不同产品的不同职能活动和工作可以通过事业部/产品经理来予以协调和配合。二是各个事业部可以集中精力在其自身的区域。这就是说,由于这种结构更具灵活性,因此更有助于企业实施产品差异化。三是易于出售或关闭经营不善的事业部。采用产品事业部制的缺点是:一是各个事业部会为了争夺有限资源而产生摩擦。二是各个事业部之间会存在管理成本的重叠和浪费。三是若产品事业部数量较大,则难以协调。四是若产品事业部数量较大,事业部的高级管理层会缺乏整体观念。(2)企业文化为企业创造价值的途径包括:①文化简化了信息处理;②文化补充了正式控制;③文化促进合作并减少讨价还价成本。【EnglishAnswers】(1)Therearetwolevelsincompany’soperation,corporatelevelanddivisionallevel.Productdivisionsaresetupbelowcorporatelevel,divisionalmanagersareresponsibleforoverallmanagementofoperations,andfunctionsaresetupineachdivision.ItindicatesthatJiaCompanyadoptsproductdivisionalorganizationalstructurE.Theadvantagesofproductdivisionalstructure:First,differentfunctionalactivitiesandworksrelatingtoproductionandsalesofdifferentproductscouldbecoordinatedandcooperatedbydivisionalorproductmanagers.Second,eachdivisioncouldputmoreemphasizeonitsownareA.Thatistosay,duetotheflexibilityofthestructure,itismorehelpfultoachieveproductdifferentiation.Third,itiseasytosellorshutdownloss-makingdivisions.Thedisadvantagesofproductdivisionalstructure:First,conflictsmayexistarisingfromcompetinglimitedresourcesbetweendivisions.Second,thereisoverlapandwastemanagementcostsbetweeneachdivision.Third,withtheincreasednumberofproductdivisions,itbecomesdifficulttocoordinatewitheachother.Fourth,withtheincreasednumberofproductdivisions.theseniormanagementarelackofover-allconceptofthecompany.(2)Thecreationofthevalueofthecompanyisattributedbycompanyculturethroughthreeways:①culturesimplifiesinformationprocessing,②cultureatthesametimesupplementsformalcontrol;③cultureimprovescooperationandreducedthecostinthecourseofbargainingprocess.
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