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答案解析: 暂无 23 . 玛莎是一个服装企业的品牌。该企业在开发产品时坚持高质量、体现个性化色彩的原则。在营销理念上,主要是通过专卖店的方式进行销售,而且销售人员都经过专门的培训,要求他们掌握销售的技巧并树立为顾客服务的理念和行为准则。根据以上信息,这个品牌的产品战略是( )。

单选题
2021-09-02 12:04
A、成本领先战略
B、差异化战略
C、目标集中化战略
D、多样化战略
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正确答案
B

试题解析

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