首页/ 题库 / [单选题]阿玛尼是世界高端服装品牌,当他们推出一种的答案

阿玛尼是世界高端服装品牌,当他们推出一种新款衣服时,定价总是非常高,在销售的第一年他们就获利很大。但很快竞争对手就会推出类似的款式,该款衣服第二、三年便会打折销售。他们采用的是( )定价策略。

单选题
2021-09-06 20:37
A、撇脂定价
B、渗透定价
C、弹性定价
D、认知价值定价
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正确答案
A

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阿玛尼是世界高端服装品牌,当他们推出一种新款衣服时,定价总是非常高,在销售的第一年他们就获利很大。但很快竞争对手就会推出类似的款式,该款衣服第二、三年便会打折销售。他们采用的是( )定价策略。
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