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销售促进

名词解释题
2021-12-30 09:15
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正确答案
销售促进也称营业推广或拓销,它是指对同业(中间商)或最终消费者或销售队伍成员报供短前激励的一种活动,目的在于诱其购买或努力销售某一特定产品。销售促进是临时的或短期的、带有馈赠性质或奖励性质的促销方法。

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