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[单选题]以防御为核心是()的竞争策略。̳的答案
搜答案
以防御为核心是()的竞争策略。
单选题
2022-07-12 02:48
A、 市场领先者
B、 市场挑战者
C、 市场适应性强
D、 需求满足程度高
查看答案
正确答案
B
试题解析
领先者通常采取的策略主要有:扩大市场需求总量;保护原有市场占有率;设法在原有的基础上提高市场占有率。第一、三种策略一般被认为是进攻型策略,第二种策略被认为是防御型策略。
标签:
国家开放大学(市场营销学)
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