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In the author’s opinion, ________.

单选题
2021-12-31 18:40
A、[A] advertising can seldom bring material benefit to man by providing information
B、[B] advertising informs people of new ideas rather than wins them over
C、[C] there is nothing wrong with advertising in persuading the buyer
D、[D] the buyer is not interested in getting information from an advertisement
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正确答案
C
试题解析
54. [C] 意为：广告劝诱消费者无可指责。    作者认为，毫无疑问，广告会劝诱消费者。它不仅是这样，而且应该是这样，否则，广告便失去了吸引力而没人看了。参阅第53 题题解。    A是不对的。正如第三段所指出的，广告给社会(community)带来的物质利益(material benefit)比其他形式都大。    B 意为：广告应给人以新的（消费）观念，而不在于说服人。这里，win over意为：说服，争取；rather than 意为：而不是。可见，所表达的内容与原文中作者表达的观点相反。    D 意为：消费者不关心广告所提供的信息。这与作者的观点也不同，作者仅是说：广告不能仅局限于提供客观信息，否则，就无法吸引消费者。参阅第 53题题解。
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