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卡普兰和诺顿认为:仅仅使客户满意并保留客户几乎不可能成为战略,收入增长需要的是特殊的客户价值主张,它包括

单选题
2021-09-01 20:49
A、运营管理流程、客户管理流程、创新流程、法规与社会流程
B、总成本最低战略、产品领先战略、全面客户解决方案战略、系统锁定战略
C、改善成本结构、提高资产利用率、增加收入机会、提高客户价值
D、人力资本准备度、信息资本准备度、组织资本准备度
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正确答案
B

试题解析

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