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举例说明产品与服务的关系。

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2022-04-23 16:17
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⑴纯粹的产品与服务。指产品中不包含服务,服务中不包含产品。
⑵产品与服务的互相延伸。对于产品而言,服务是生产的延伸。这是产品所需的服务,是为了保证产品正常使用而开展的服务,当然这些服务本身并不是产品本身所需要的,可以由消费者自行解决,如消费者购买电视机、洗衣机、冰箱、油烟机等。对服务而言,产品是其延伸。如教育咨询服务,在授课的同时,给受教育者提供教材、参考资料、练习册、笔墨等产品的,以提高服务的有效性。因而产品又是服务的延伸。当然教育者也可以不为受教育者提供教材等材料,还有如游泳场为消费者提供泳衣,学校为学生提供被褥、食具,航空公司为乘客提供饮料、食品等产品,也是服务的延伸,经营者不提供这些产品也不影响服务的开展。
⑶产品与服务的相互融合,成为不可不可或缺的部分。对于产品而言,服务已经是其组成部分之一,没有这些服务,产品的销售和使用将不可能正常进行。对于服务而言,提供相应的产品也是其组成部分之一。
⑷产品与服务的互相转换。过去提供产品的,现在可能通过提供服务实现,过去提供服务的,现在可能提供产品而实现顾客的需求。

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