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简述品类策略确定的流程。

问答题
2022-05-13 04:31
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正确答案
(1)了解可用的品类策略,如提高客单价,强化形象,提高利润,吸引客流,减少缺货,刺激购买,教育,成本领先等;
(2)回顾品类角色,在上述各项中选择吸引客流,强化形象,提高客单价,减少缺货;
(3)回顾品类评分表,再细分选择出提高客单价,减少缺货;
(4)产品策略,根据上述流程及目的确定最终的策略。

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