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Advertising to Children
(1) Not only are they easily swayed by advertising, they are also persuasive in encouraging their parents to buy a product. If a child wants something in their kid's locker, they will prod and annoy their parents until they get what they want.(2)All it takes is a little suggestion from a single advertisement to send them on their way.
(3) In a campaign entitled "Kids are the Star", its employees were encouraged to pay special attention to children and to make sure they had a positive experience while eating at its restaurants. The reason for this, naturally, was not that the McDonald's corporation cared deeply about the well-being of children everywhere, but that the pester-power that children have is extraordinarily effective at bringing their parents back for more visits.
The way that advertisers target children is simple big, bright lights, happy people and animated characters are all that is needed to encourage children to think a certain product is something they want. (4)They do not realize that Ronald McDonald is just a guy in a Costum and make-up, and that behind the counter of every McDonald's is a bunch of kids working in uncomfortable conditions for low pay.
This poses a real moral dilemma for those who make the advertising decisions, or at least it should. (5)How do you say no to an opportunity to reach such a wide audience of children, who act as advertisers themselves when they encourage other children and their parents to buy a particular product?

4.()

单选题
2022-05-21 08:41
A、While manipulating children into believing lies, especially encouraging them to eat unhealthy foods, is obviously bad, the purpose of business is to make money
B、The superficial reactions children get from eating McDonald's last about as long as they are at the place
C、McDonald's at one stage advised employees to specifically target children
D、Children are a prime target for advertisers and salesmen across the world
E、Anyone who has seen a child pester its parents knows the lengths children can go to
F、This is because children are naive; they genuinely believe what an advertiser tells them
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正确答案
F

试题解析
空格后的句子讲到他们(指的是儿童)意识不到麦当劳只是一个化了妆的小丑,并且麦当劳内有很多未成年人在不舒适的环境里工作,薪水很低。因此这与F项表达的含义(这是因为孩子们很天真,他们相信广告的内容)衔接。答案为F。

标签: 00012英语(一)
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Advertising to Children
(1) Not only are they easily swayed by advertising, they are also persuasive in encouraging their parents to buy a product. If a child wants something in their kid's locker, they will prod and annoy their parents until they get what they want.(2)All it takes is a little suggestion from a single advertisement to send them on their way.
(3) In a campaign entitled "Kids are the Star", its employees were encouraged to pay special attention to children and to make sure they had a positive experience while eating at its restaurants. The reason for this, naturally, was not that the McDonald's corporation cared deeply about the well-being of children everywhere, but that the pester-power that children have is extraordinarily effective at bringing their parents back for more visits.
The way that advertisers target children is simple big, bright lights, happy people and animated characters are all that is needed to encourage children to think a certain product is something they want. (4)They do not realize that Ronald McDonald is just a guy in a Costum and make-up, and that behind the counter of every McDonald's is a bunch of kids working in uncomfortable conditions for low pay.
This poses a real moral dilemma for those who make the advertising decisions, or at least it should. (5)How do you say no to an opportunity to reach such a wide audience of children, who act as advertisers themselves when they encourage other children and their parents to buy a particular product?

5.()

Advertising to Children
(1) Not only are they easily swayed by advertising, they are also persuasive in encouraging their parents to buy a product. If a child wants something in their kid's locker, they will prod and annoy their parents until they get what they want.(2)All it takes is a little suggestion from a single advertisement to send them on their way.
(3) In a campaign entitled "Kids are the Star", its employees were encouraged to pay special attention to children and to make sure they had a positive experience while eating at its restaurants. The reason for this, naturally, was not that the McDonald's corporation cared deeply about the well-being of children everywhere, but that the pester-power that children have is extraordinarily effective at bringing their parents back for more visits.
The way that advertisers target children is simple big, bright lights, happy people and animated characters are all that is needed to encourage children to think a certain product is something they want. (4)They do not realize that Ronald McDonald is just a guy in a Costum and make-up, and that behind the counter of every McDonald's is a bunch of kids working in uncomfortable conditions for low pay.
This poses a real moral dilemma for those who make the advertising decisions, or at least it should. (5)How do you say no to an opportunity to reach such a wide audience of children, who act as advertisers themselves when they encourage other children and their parents to buy a particular product?

4.()

Advertising to Children
(1) Not only are they easily swayed by advertising, they are also persuasive in encouraging their parents to buy a product. If a child wants something in their kid's locker, they will prod and annoy their parents until they get what they want.(2)All it takes is a little suggestion from a single advertisement to send them on their way.
(3) In a campaign entitled "Kids are the Star", its employees were encouraged to pay special attention to children and to make sure they had a positive experience while eating at its restaurants. The reason for this, naturally, was not that the McDonald's corporation cared deeply about the well-being of children everywhere, but that the pester-power that children have is extraordinarily effective at bringing their parents back for more visits.
The way that advertisers target children is simple big, bright lights, happy people and animated characters are all that is needed to encourage children to think a certain product is something they want. (4)They do not realize that Ronald McDonald is just a guy in a Costum and make-up, and that behind the counter of every McDonald's is a bunch of kids working in uncomfortable conditions for low pay.
This poses a real moral dilemma for those who make the advertising decisions, or at least it should. (5)How do you say no to an opportunity to reach such a wide audience of children, who act as advertisers themselves when they encourage other children and their parents to buy a particular product?

3.()

Advertising to Children
(1) Not only are they easily swayed by advertising, they are also persuasive in encouraging their parents to buy a product. If a child wants something in their kid's locker, they will prod and annoy their parents until they get what they want.(2)All it takes is a little suggestion from a single advertisement to send them on their way.
(3) In a campaign entitled "Kids are the Star", its employees were encouraged to pay special attention to children and to make sure they had a positive experience while eating at its restaurants. The reason for this, naturally, was not that the McDonald's corporation cared deeply about the well-being of children everywhere, but that the pester-power that children have is extraordinarily effective at bringing their parents back for more visits.
The way that advertisers target children is simple big, bright lights, happy people and animated characters are all that is needed to encourage children to think a certain product is something they want. (4)They do not realize that Ronald McDonald is just a guy in a Costum and make-up, and that behind the counter of every McDonald's is a bunch of kids working in uncomfortable conditions for low pay.
This poses a real moral dilemma for those who make the advertising decisions, or at least it should. (5)How do you say no to an opportunity to reach such a wide audience of children, who act as advertisers themselves when they encourage other children and their parents to buy a particular product?

2.()
Passage 1
Finding the Lost Freedom  A  The private car is assumed to have widened our horizons and increased our mobility. When we consider our children’s mobility, they can be driven to more places (and more distant places) than they could visit without access to a motor vehicle. However, allowing our cities to be dominated by cars has progressively eroded children’s independent mobility. Children have lost much of their freedom to explore their own neighborhood or city without adult supervision. In recent surveys, when parents in some cities were asked about their own childhood experiences, the majority remembered having more, or far more, opportunities for going out on their own, compared with their own children today. They had more freedom to explore their own environment.
  B  Children’s, independent access to their local streets may be important for their own personal, mental and psychological development. Allowing them to get to know their own neighborhood and community gives them a “sense of place”. This depends on “active exploration”, which is not provided for when children are passengers in cars. (Such children may see more, but they learn less.) Not only is it important that children be able to get to local play areas by themselves, but walking and cycling journeys to school and to other destinations provide genuine play activities in themselves.
  C  There are very significant time and money costs for parents associated with transporting their children to school, sport and to other locations. Research in the United Kingdom estimated that this cost, in 1990, was between 10 billion and 20 billion pounds.
  D  The reduction in children’s freedom may also contribute to a weakening of the sense of local community. As fewer children and adults use the streets as pedestrians, these streets become less sociable places. There is less opportunity for children and adults to have the spontaneous exchanges that help to engender a feeling of community. This in itself may exacerbate fears associated with assault and molestation of children, because there are fewer adults available who know their neighbors’ children, and who can look out for their safety.
  E  The extra traffic involved in transporting children results in increased traffic congestion, pollution and accident risk. As our roads become more dangerous, more parents drive their children to more places, thus contributing to increased levels of danger for the remaining pedestrians. Anyone who has experienced either the reduced volume of traffic in peak hour during school holidays, or the traffic jams near schools at the end of a school day, will not need convincing about these points. Thus, there are also important environmental implications of children’s loss of freedom.
  F  As individuals, parents strive to provide the best upbringing they can for their children. However, in doing so, (e.g. by driving their children to sport, school or recreation) parents may be contributing to a more dangerous environment for children generally. The idea that “streets are for cars and back yards and playgrounds are for children” is a strongly held belief, and parents have little choice as individuals but to keep their children off the streets if they want to protect their safety.
  G  In many parts of Dutch cities, and some traffic calmed precincts in Germany, residential streets are now places where cars must give way to pedestrians. In these areas, residents are accepting the view that the function of streets is not solely to provide mobility for cars. Streets may also be for social interaction, walking, cycling and playing. One of the most important aspects of these European cities, in terms of giving cities back to children, has been a range of “traffic calming” initiatives, aiming at reducing the volume speed of traffic. These initiatives have had complex interactive effects, leading to a sense that children have been able to “recapture” their local neighborhood, and more importantly, that they have been able to do this in safety. Recent research has demonstrated that children in many German cities have significantly higher levels to freedom to travel to places in their own neighborhood or city than children in other cities in the world.
  H  Modifying cities in order to enhance children’s freedom will not only benefit children. Such cities will become more environmentally sustainable, as well as more sociable and more livable for all city residents. Perhaps it will be our concern for our children’s welfare that convinces us that we need to challenge the dominance of the car in our cities.
  Complete each sentence with the correct ending i-x below.
  Write the correct number i-x in boxes 1-6 on your answer sheet.
  1. By driving their children to school, parents help create ______
  2. Children should play ______
  3. In some German towns, pedestrians have preference right of walking ______
  4. Streets should also be used for ______
  5. Reducing the amount of traffic and the speed is ______
  6. All people who live in the city will benefit if cities are ______
Advertising to Children (1) Not only are they easily swayed by advertising, they are also persuasive in encouraging their parents to buy a product. If a child wants something in their kid's locker, they will prod and annoy their parents until they get what they want.(2)All it takes is a little suggestion from a single advertisement to send them on their way. (3) In a campaign entitled "Kids are the Star", its employees were encouraged to pay special attention to children and to make sure they had a positive experience while eating at its restaurants. The reason for this, naturally, was not that the McDonald's corporation cared deeply about the well-being of children everywhere, but that the pester-power that children have is extraordinarily effective at bringing their parents back for more visits. The way that advertisers target children is simple big, bright lights, happy people and animated characters are all that is needed to encourage children to think a certain product is something they want. (4)They do not realize that Ronald McDonald is just a guy in a Costum and make-up, and that behind the counter of every McDonald's is a bunch of kids working in uncomfortable conditions for low pay. This poses a real moral dilemma for those who make the advertising decisions, or at least it should. (5)How do you say no to an opportunity to reach such a wide audience of children, who act as advertisers themselves when they encourage other children and their parents to buy a particular product? 2.()

You want to display the titles of books that meet these criteria:
1. Purchased before January 21, 2001
2. Price is less then $500 or greater than $900
You want to sort the results by their data of purchase, starting with the most recently bought book.
Which statement should you use?()

You want to display the titles of books that meet these criteria:
1. Purchased before January 21, 2001
2. Price is less then $500 or greater than $900
You want to sort the results by their data of purchase, starting with the most recently bought book. Which statement should you use? ()

Refer to the exhibit. AS 65500 is not advertising the prefix 192.168.12.0/22 to its provider. AS 65500 is running OSPF as its IGP. Whi ch of the following additions to the configuration is most likely to solve the problem?()

以下片断选自某英语课堂教学实录,阅读并回答问题。

根据上面的教学片断回答下面三个问题:
(1)该片段呈现的是英语教学的什么课型?它属于该课型的哪个阶段?(4分)
(2)这节课的教学重难点是什么?(8分)
(3)分析该教师在这一阶段存在的主要问题,并提出相应的改进建议。(18分)

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Parents transmit some of their _____ to their children. 

She _________ the children not to make any noise.

—I think we can use two or more kinds of media together in an advertising campaign. 

                     

根据所给题目,书写一片100字左右的文章,要求:切合主题,语言完整,语法正确
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Advertising is different from other forms of communication
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Now almost all the parents want their children to learn the piano or the violin, _____ their children are willing or not.( )

活动设计题:
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执行以下指令后:
MOV AL,2BH
OR AL,0FH
AL的内容为:()

执行以下指令后:
MOV AL,56H
OR AL,0FH
AL的内容为:()

Talking to Kids about SARS
School age children may be learning about SARS from adults and the media, but may not know what to make of the situation, says a national health charity.
The Lung Association says parents should take time to talk to their ____1____ and explain the facts about SARS and how to avoid the illness.
The following is based on recommendations ____2____ Thursday by the Lung Association:
Ask your children if they have heard ____3____ SARS at school, from friends, from TV, etc. Finding out what they already know can be a good ____4____ to start the conversation and to clear away any wrong ideas they might have about the illness and how it is spread.
School age children are usually old ____5____ to understand concepts such as getting sick from germs and how to avoid illness. A simple reminder ____6____ to cough on people and to wash their hands often may be sufficient for younger kids. All children should be shown how to ____7____ their hands properly.
Remember to keep it simple so ____8____ not to overwhelm children with information, but answer them truthfully. Kids can tell when you're not being honest or if your're hiding something, and sometimes the unknown can be more frightening than the ____9____ . Parents with anxious children will know how their kids will handle information on SARS and can tailor their discussion accordingly.
One way to explain the illness is to tell children that SARS is like a bad breathing problem. It is ____10____ from a cold, but people can catch it in the same ways—such as coughing on someone, not washing your hands or sharing a glass with a sick person.

___10___内选项为()

Talking to Kids about SARS
School age children may be learning about SARS from adults and the media, but may not know what to make of the situation, says a national health charity.
The Lung Association says parents should take time to talk to their ____1____ and explain the facts about SARS and how to avoid the illness.
The following is based on recommendations ____2____ Thursday by the Lung Association:
Ask your children if they have heard ____3____ SARS at school, from friends, from TV, etc. Finding out what they already know can be a good ____4____ to start the conversation and to clear away any wrong ideas they might have about the illness and how it is spread.
School age children are usually old ____5____ to understand concepts such as getting sick from germs and how to avoid illness. A simple reminder ____6____ to cough on people and to wash their hands often may be sufficient for younger kids. All children should be shown how to ____7____ their hands properly.
Remember to keep it simple so ____8____ not to overwhelm children with information, but answer them truthfully. Kids can tell when you're not being honest or if your're hiding something, and sometimes the unknown can be more frightening than the ____9____ . Parents with anxious children will know how their kids will handle information on SARS and can tailor their discussion accordingly.
One way to explain the illness is to tell children that SARS is like a bad breathing problem. It is ____10____ from a cold, but people can catch it in the same ways—such as coughing on someone, not washing your hands or sharing a glass with a sick person.

___9___内选项为()

Talking to Kids about SARS
School age children may be learning about SARS from adults and the media, but may not know what to make of the situation, says a national health charity.
The Lung Association says parents should take time to talk to their ____1____ and explain the facts about SARS and how to avoid the illness.
The following is based on recommendations ____2____ Thursday by the Lung Association:
Ask your children if they have heard ____3____ SARS at school, from friends, from TV, etc. Finding out what they already know can be a good ____4____ to start the conversation and to clear away any wrong ideas they might have about the illness and how it is spread.
School age children are usually old ____5____ to understand concepts such as getting sick from germs and how to avoid illness. A simple reminder ____6____ to cough on people and to wash their hands often may be sufficient for younger kids. All children should be shown how to ____7____ their hands properly.
Remember to keep it simple so ____8____ not to overwhelm children with information, but answer them truthfully. Kids can tell when you're not being honest or if your're hiding something, and sometimes the unknown can be more frightening than the ____9____ . Parents with anxious children will know how their kids will handle information on SARS and can tailor their discussion accordingly.
One way to explain the illness is to tell children that SARS is like a bad breathing problem. It is ____10____ from a cold, but people can catch it in the same ways—such as coughing on someone, not washing your hands or sharing a glass with a sick person.

___8___内选项为()

Talking to Kids about SARS
School age children may be learning about SARS from adults and the media, but may not know what to make of the situation, says a national health charity.
The Lung Association says parents should take time to talk to their ____1____ and explain the facts about SARS and how to avoid the illness.
The following is based on recommendations ____2____ Thursday by the Lung Association:
Ask your children if they have heard ____3____ SARS at school, from friends, from TV, etc. Finding out what they already know can be a good ____4____ to start the conversation and to clear away any wrong ideas they might have about the illness and how it is spread.
School age children are usually old ____5____ to understand concepts such as getting sick from germs and how to avoid illness. A simple reminder ____6____ to cough on people and to wash their hands often may be sufficient for younger kids. All children should be shown how to ____7____ their hands properly.
Remember to keep it simple so ____8____ not to overwhelm children with information, but answer them truthfully. Kids can tell when you're not being honest or if your're hiding something, and sometimes the unknown can be more frightening than the ____9____ . Parents with anxious children will know how their kids will handle information on SARS and can tailor their discussion accordingly.
One way to explain the illness is to tell children that SARS is like a bad breathing problem. It is ____10____ from a cold, but people can catch it in the same ways—such as coughing on someone, not washing your hands or sharing a glass with a sick person.

___7___内选项为()

Talking to Kids about SARS
School age children may be learning about SARS from adults and the media, but may not know what to make of the situation, says a national health charity.
The Lung Association says parents should take time to talk to their ____1____ and explain the facts about SARS and how to avoid the illness.
The following is based on recommendations ____2____ Thursday by the Lung Association:
Ask your children if they have heard ____3____ SARS at school, from friends, from TV, etc. Finding out what they already know can be a good ____4____ to start the conversation and to clear away any wrong ideas they might have about the illness and how it is spread.
School age children are usually old ____5____ to understand concepts such as getting sick from germs and how to avoid illness. A simple reminder ____6____ to cough on people and to wash their hands often may be sufficient for younger kids. All children should be shown how to ____7____ their hands properly.
Remember to keep it simple so ____8____ not to overwhelm children with information, but answer them truthfully. Kids can tell when you're not being honest or if your're hiding something, and sometimes the unknown can be more frightening than the ____9____ . Parents with anxious children will know how their kids will handle information on SARS and can tailor their discussion accordingly.
One way to explain the illness is to tell children that SARS is like a bad breathing problem. It is ____10____ from a cold, but people can catch it in the same ways—such as coughing on someone, not washing your hands or sharing a glass with a sick person.

___1___内选项为()

执行下面的程序段后,S的值为()。
S=5
For c=2 To 5 Step 2
S=S+1
Next c

已知AX=0BBCCH,CF=1,以下三条指令执行后,AX中内容是:()
OR AX,3
CLC
RCL AX,1

设初值AX=6264H,CX=0004H,在执行下列程序段后AX=()
AND AX, AX
JZ DONE
SHL CX, 1
ROR AX, CL
DONE: OR AX, 1234H

执行完下列程序段后,AX=()
MOV DX,8F70H
MOV AX,54EAH
OR AX,DX
AND AX,DX
NOT AX
XOR AX,DX
ROR AX, 1

According to the text, success or failure of advertising is judged by ______

一张完整装配图的内容包括:
(1)一组图;
(2)();
(3)必要的技术要求;
(4)零件序号和明细栏;
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