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赠品广告媒体

名词解释题
2022-05-22 02:43
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正确答案
赠品广告媒体又称珍惜品广告媒体,指由广告主赠送的,具有使用功能同时又负载广告讯息的各种物品,如香烟企业送的烟灰缸,啤酒企业赠送的酒杯,各种企业赠送的挂历等等。利用赠品传播广告讯息可以有效地减低诉求对象的抗拒心理,而且赠品具有使用价值,可以长期使用,可以起到长期反复提醒广告讯息的作用。

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广告位招租WX:84302438

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