首页/ 题库 / [问答题]传媒成长期，成熟期和衰退期的营销策略的答案

传媒成长期，成熟期和衰退期的营销策略

问答题
2022-05-23 16:12
查看答案
正确答案
成长期：
（1）提升传媒产品品质
（2）通过大型活动和有意义的活动提升产品知名度
（3）增加有特色产品种类，进入新的细分市场
（4）有广告策略提高产品知名度转向说服潜存消费者接受或者购买产品
（5）通过适时的降价
成熟期：
（1）保持该产品特色和竞争优势
（2）由于市场需求满足较高，为了巩固手中的接触习惯，保证他们的忠诚度，传媒产品
赢保持高稳定性，同时对市场的适应与跟进，以微调的方式实现。
（3）重心放在留住老顾客
衰退期：
（1）淘汰策略
（2）加大改进力度，强化对市场需求的满足
（3）收割策略，尽量维持销售额，坚守投资成本
（4）复活策略，对于走下坡路的产品，增加其价值，实现对传媒产品的重塑，使老的产品年轻化
试题解析
标签： 大学试题 管理类 媒介经营与管理 管理学
感兴趣题目
（）, or drum is used for hauling in or letting out the wires or ropes which will fasten the ship to the shore.
A salvor may be（）the whole or part of the payment due under Salvage Convention to the extent that the salvage operations have become necessary or more difficult because of fault or neglect on his part or if the salvor has been guilty of fraud or other dishonest conduct.
The （） is used for hauling in or letting out the wires or ropes.
Vessels must be（）valid certificate of nationality or certificated of registry or license.
When loading or discharging dry mud or cement，crew members should use goggles and（）.
Effects which are dutiable or subject to prohibitions or restrictions should be declared in （）.
The（）may examine or re-examine the goods or take samples from them straightaway in the absence of the consignee or the consignor whenever it considers this necessary.
（）are liable to be stoten, pilfered or may damaged due to improper handing or stowage.
在市场营销学中，一般来说，（）可以分为导入期、成长期、成熟期和衰退期4个阶段
Banks have no liability for any delay or loss caused by postal or telex failure.
逻辑运算符（AND、NOT、OR）的运算顺序是AND→OR→NOT。
逻辑运算符（AND、NOT、OR）的运算顺序是AND→OR→NOT。
相关题目
boost的意思是:help or encourage to increase or improve
eloquent的意思是:fluent or persuasive in speaking or writing

A campus emergency ______ occur at any time of the day or night, weekend, or holiday, with little or no warning.
（）是媒介经营管理模式是世界上历史最悠久、发展最成熟的媒介经营管理模式。
产品生命周期的四个阶段（）、成长期、成熟期和衰退期。
Mainly east 3 or 4 partly cloudy to overcast occasional rain（）slowly south moderate or good.
（）any case or suspected case of quarantinable disease，or any case of eruptive disease or any death be discovered，the local quarantine officer must be notified immediately．
Should any case or suspected case of quarantinable disease，or any case of eruptive disease or any death be discovered，the local Quarantine Officer must be（）immediately.
Masters are（）solely responsible for all damages or accidents of whatever kind resulting from the navigating or handling of their vessels by day or by night.
If he is a common carrier，he is absolutely responsible to the owner of the goods carried （）any loss or damage to them unless caused by an Act of God or the Queen’s enemies，or the inherent vice in the goods themselves，or the negligence of the owner of the goods，or a general average sacrifice.
系统中雷达状态包括Unknown、Operational（or ON）、Failed（or OFF）、Detached。
管理（或非浮动）价格Administered（or inflexible） prices
Owners are to be responsible for loss of or damage to the goods or delay in delivery of the goods only in case the loss，damage or delay has been caused by the improper or negligent stowage of the goods．This means that（）.
The carrier is liable for loss of or damage to the goods or delay in delivery caused by fire，（）the claimant proves that the fire arose from fault or neglect on the part of the carrier，his servants or agents.
Shutdown price（or point，or rule） 停业价格（或停业点、停业原则）
翻译：With Average or With Particular Average（WA or WPA）（）
（）shall be liable for loss of and damage to the Vessel and／or goods arising or resulting from inaccuracies in stating the description，quantity，weight，measurement or contents.
传媒成长期，成熟期和衰退期的营销策略
产品的生命周期包括投入期、成长期、成熟期和衰退期。
Every deliberate act of wrongdoing by the master or any of the crew against the ship or cargo，without the authorization or privity of the Shipowner or his agent，is（）.
广告位招租WX:84302438
题库考试答案搜索网

免费的网站请分享给朋友吧

题库考试答案搜索网 2022 ©

关于我们网站声明合作共赢