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横向一体化有什么战略利益?

问答题
2022-05-25 12:09
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正确答案
①获取规模经济。水平一体化通过收购同类企业达到规模扩张,这在规模经济性明显的产业中,可以使企业获取被收购企业的技术专利、品牌名称等无形资产。
②减少竞争对手。水平一体化是一种收购企业竞争对手的增长战略。通过实施水平一体化,可以减少竞争对手的数量,降低产业内企业间间相互竞争的程度,为企业的进一步发展创造一个良好的产业环境。
③扩张生产能力。水平一体化是企业生产能力扩张的一种形式,通过合并或联合,可以迅速提高企业的生产能力与规模,与企业自身的内部扩张相比较,这种扩张形式相对较为简单与迅速。

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