For a glimpse of the future of advertising, the place to look appears to be Britain. The country is a “test bed” according to Mr. Schmidt, Chief Executive of Google. Why Britain? The country has several factors in its favor. For a start, the British online advertising market is “exploding”, said Mr. Schmidt. The internet accounts for 14% of companies’ total spending on advertising in Britain, compared with about 50% worldwide. Expenditure on internet advertising in America is similar to that in Britain, but Britain’s growth rates are slightly higher.