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消费者黑箱

名词解释题

2022-06-30 04:15

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正确答案

消费者黑箱是指消费者在受到外部刺激后所进入的心理活动过程，由于它对企业来说是一种看不见、摸不着、不透明的东西，故称之为消费者黑箱。消费者黑箱的内容包括消费者特征和消费者购买决策过程两方面

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逻辑运算符（AND、NOT、OR）的运算顺序是AND→OR→NOT。

消费者购买行为的刺激—反应模式中的消费者黑箱主要包括（）

在消费者行为模型中，购买者“黑箱”包括的要素有( )。 A．影响消费者行为的因素 B．消费者的购买决策过程 C．消费者最终购买选择 D．企业营销刺激 E．其他外界刺激

消费者面对同样的刺激因素产生不同的购买反应，这被称为是受到“消费者黑箱”的影响。所谓“消费者黑箱”是指的对刺激因素产生行为反应的（）

消费者购买行为的刺激—反应模式中的消费者黑箱主要包括（）。

消费者黑箱

逻辑运算符（AND、NOT、OR）的运算顺序是AND→OR→NOT。

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