【参考范文】
Introduction
This proposal aims at recommending the time and location to launch our new mode of cellphone and suggesting ways of promotion.
When and Where
Time: Since students are the target customers of our new mode of cellphone, the best promotion time will be the summer holiday when new college students are leaving home and have to buy cellphones to communicate with their family.
Place: our best choice is the Victory Shopping Mall located near the campus, as the square in front of the mall has enough space for the launch and there are a dozen colleges around the mall.
How and What
We strongly suggest the following promotion activities:
Promotional flyers: We should create high-quality promotional flyers that tell customers of competitive price and the advanced quality of our product. Our key features and after sales service should also be included in it .
Promotional video: Simple, short-length product demonstration videos are really noticeable. We can show that our cellphone can be used everywhere in the world in the video.
Coupons: Most customers love coupons and a $20 coupon can stimulate sales volume of our new cellphone.
Possible benefits
These promotion approaches will help achieve success for the new product and as a result have a positive impact on the company identity.
Possible risks
The possible risks involved in these promotions are that in summer it rains a lot and maybe there will not be many participants on a rainy day. Therefore, we should pay attention to weather forecast and make a good preparation for a rainy day.