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广告媒体

名词解释题

2021-09-06 05:21

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正确答案

也称广告媒介，是广告主动与广告接受者之间的连接物质。目前比较常见的广告媒体有报纸、杂志、广播、电视。不同的广告媒体有不同的特性，这决定了企业从事广告活动必须对广告媒体进行正确的选择，否则将影响广告效果。

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标签：第十四章促销策略经济学 CMS专题大学试题本科广告学初级经济师初级工商管理专业知识与实务专科广告(设计与制作方向)

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