首页/ 题库 / [单选题]某位消费者看到某口香糖广告强调,在社交场的答案

某位消费者看到某口香糖广告强调,在社交场合,口气难闻使人尴尬,口香糖可以帮助口气清新。于是他购买的口香糖,出现在公共场合前,嚼上一两颗,以使自2口气保持清新。这个案列符合参照群体的哪一种影响方式() (分数:3 分)

单选题
2021-09-06 21:05
A、信息性影响
B、价值变现上的影响
C、追求性影响
D、规范性影响
查看答案

正确答案
A

试题解析

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某位消费者看到某口香糖广告强调,在社交场合,口气难闻使人尴尬,口香糖可以帮助口气清新。于是他购买的口香糖,出现在公共场合前,嚼上一两颗,以使自2口气保持清新。这个案列符合参照群体的哪一种影响方式()
某位消费者看到某口香糖广告强调,在社交场合,口气难闻使人尴尬,口香糖可以帮助口气清新。于是他购买的口香糖,出现在公共场合前,嚼上一两颗,以使自2口气保持清新。这个案列符合参照群体的哪一种影响方式() (分数:3 分)
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