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广告创意需要遵循哪些法则?

问答题
2022-03-02 13:45
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正确答案
广告创意受制于商品信息和企业信息,具有实用功能,同时又影响公众的利益,因此需要严格遵守以下法则:主题突出、服务促销、诚实可信、鲜明独特、高雅健康、信息显露、形象逼真、情节生动、符合常理、富有品位、渲染情感、简洁明了、内容单纯而且集中等。

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