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结合实际例子谈谈E.mail营销的缺点。

问答题
2022-06-08 15:17
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正确答案
(1)应用条件受限制,必须一定的上网设备才可以接受和阅读。
(2)市场环境不成熟。
(3)邮件传输由于受到网络速度、用户电子邮箱空间等限制,并不是所有的信息都可以通过E.mail传递。
(4)营销效果的限制
(5)信息传递障碍
(6)掌握用户信息有限
(7)垃圾邮件的影响
(8)专业化程度很低
(9)价格优势是相对的
(10)邮件阅读率降低
(11)电子邮件的寿命通常比其他出版物要短
(12)E.mail营销的回应率在逐年降低

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